The Humanitarian Impact Institute (HII) specialises in behaviour change analysis, strategy and evaluation for humanitarian and development industry, across all sectors and themes. These are designed to positively change individual and community behaviours and attitudes in a range of complex areas.

Complex social challenges need sophisticated solutions. Achieving impact is not easy. Breakthrough solutions are needed.

Achieving behavioural change on Modern Slavery, Sexual and Gender Based Violence, Climate, Conflict, CVE, Social Inclusion and Health requires a disciplined and tested behavioural change methodology.

We first seek to understand the issue. We need the tiny details, the specs of gold. Superficiality is the enemy of impact. 

We delve into the lives of the people affected by the issue. Ideally our people are the ones affected by the issue. We seek and find the difficult truths. Then we identify the change makers.

The Change Makers are the people who can have the most impact on the issue. Others call them target audiences. That’s too passive for us. Impact comes from others driving the change, not us.

Now we know who the Change Makers are, we need to understand them. Identify their barriers, opportunities and constraints. Really work out how to empower them to drive change. Communities are the ultimate source of validation. We ALWAYS involve the community in sense checking the insights we have gleaned. Methodologies are imperfect. Community knowledge is not.